19 eCommerce Case Studies You Need To Read
noisey boys blog
Published by Paul C
“Ambition means tying your well-being to what other people say or do. Sanity means tying it to your own action”
E-commerce is a booming business and all the data points towards that trend continuing well into the future. I know the fact that e-commerce is the way forward is at this stage pretty much old news but due to COVID-19 that rate at which the percentage of sales online increased could not have been projected by anyone. E-commerce was already a fast growing market but humans are creatures of habit and the only thing that had been holding e-commerce back was the fact that a lot of people particularly older generations continued to buy in stores as that is what they were used to doing, covid-19 has forced people to buy online and now people of all demographics are shopping online and peoples habits are changing. Hundreds of millions of people have now released the convenience of buying online, who wants to go to the store, walk around the store try find the product they are looking for, hopes its in stock, wait in line, carry it to the car and drive home… note many people anymore.
Important Takeaway - eCommerce will continue to grow year on year
I want you to understand some important metrics when it comes to marketing and running ads for your eCommerce business, as long as these metrics are positive and growing your eCommerce business will be in good shape. They are: your cost of goods sold, your return on ad spend and of course your return on investment. Data is king and it is crucial that you understand your numbers if you are going to do well in the long run. It is also important to note that repeat customers are the crux of a profitable eCommerce business, if you want to win long-term you need to build a relationship with your customer, it is rare that your ads will be extremely profitable on the initial sale.
“If I have seen further than others, it is by standing upon the shoulders of giants.”
My number 1 rule is ‘you don't have to reinvent the wheel’, sure at some stage someone will but if you want to be successful in business I wouldn’t recommend it because if you are the first person to do something the probability of you succeeding is extremely low. When it comes to eCommerce the best learning comes from following successful brands in real-time. Some of the brands I recommend you follow are Rolex, Louis Vuitton, Dollar Shave Club, Bohemian Traders, Birchbox, Leesa, The Mountain, Skincare By Alana, Grace & Lace, Red Dress Boutique.
As well as following these companies, watching and analyzing them, studying what they are doing right, studying what they are doing wrong, you also what to be constantly reading and learning from case studies. Here are 19 eCommerce Case Studies I believe can truly help you and your eCommerce business and ensure your business continues to grow and profit far out into the future.
Envelopes.com Case Study:
Budapester Case Study:
Gwynnie Bee Case Study:
Paperstone Case Study:
MVMT Case Study:
Bavarian Clockworks Case Study:
Frank Body Case Study:
Plain Jane Case Study:
Solo Stove Case Study:
Larq Case Study:
Jeep People Case Study:
Kings Case Study:
Renogy Case Study:
Yumi Case Study:
Uplift Desk Case Study:
What does it take to become a Great eCommerce Marketer?
Become a people watcher
The next time you're out in a cafe take a little time to soak up what people are doing. Are they using phones, fussing over paper cups or disgruntled by the queue. How long are people spending in the cafe? How much time are they spending on their phones? What are they doing on their phones? Why are they spending so much time on their phones? Why did they sit inside? Why did they sit outside? Why did they sit on the park bench? This is where great product ideas come from. Understand the users “WHY” to improve the users life?
Customers are actively searching for solutions. You can use tools like Google trends, Google Keyword Planner or Ubersuggest to see what people are searching for. By knowing and understanding what buyers are looking for you are much more likely to generate the right type of visitors in the run as you can go after those keywords.
Be ready and willing to adapt
Understand that ideas, people and businesses change. Learn to love these changes and adapt to what is working. Be flexible and learn to let go.
Scratch that curiosity itch
What are people curious about? Why? How can you leverage that to generate more sales? How can your company use that to exceed in that category?
Embrace your teammates
As much as you have your own strengths and weaknesses. You will have or want to have people that support you in your business. Don’t be too precious about your work and learn to rely on others. Your team is who helps build amazing companies. It's not Mark Zuckerberg at Facebook. It's not Elon Musk by himself. It's not Bill Gates at Microsoft.
Things take time with marketing and if you accept the first answer on everything then it will be much longer. Campaigns need time to work so play the long game. Your e-commerce store isn't going to boom all of a sudden tomorrow. It really does take time.
Keep your existing customers happy
Finding customers online can be exciting but do not forget your existing customers can give you that revenue growth and help you sell your products or services. Remember who put you on the map in the first place and do your best to provide the best service possible. Try to do whatever to delight them.
You also want to form the right habits. What is it going to take you to succeed on a regular basis? What things do you have to do? For me, I read my competition's website on a daily basis. I look to see what they're doing on a marketing standpoint.
Forming the right habits
Your life is dominated by habits. Some are good and some are bad. Habits are repeated behaviours with little to no conscious intention. What habits are good for growing a business? I make sure that I break down my goals on an annual basis, and then I try to break them down into monthly and then weekly and daily tasks, and I make sure I complete those things on a daily basis in order to help hit my goals on an annual basis. Once you have a complete list of actions for your day write down 3 things you would like to add to this routine. This could be working on your CRO, publishing content or creating campaigns. Always be aware of action versus value, don’t be a busy fool, focus on the actions that move the needle the most first.
Find the part of your work that you love
Finding a passion and working in a job or business that matches doesn’t always go as “planned”. The idea is to find what you love doing within your work and optimizing your time to focus on that.
If you are looking for eCommerce experts to help you build and grow your eCommerce business to €1 million and beyond click the link below and schedule a free strategy session with our head of marketing…