I was sitting at my desk ready to cry, having tried what felt like everything yet nothing seemed to work. I had listened to all the guru’s and gotten consultation from all the specialists yet all I was left with was a bunch of bills from Facebook & Google. It was a cold, dark winter night and I genuinely felt like it was over, I had given up hope.

All I wanted was some security to be able to pay my bills and look after my family, to have a profitable business where I could control the growth and see a steady increase in revenue instead of drastic ups and downs.

I had a deep desire to make myself and my family proud, I was onto my 6th business and it had been going very well but the economy took a downturn and because I had no control over my customer acquisition process things were looking bad.

Epiphany

One day I stumbled across a video on Youtube from a serial entrepreneur named Russel Brunson, he was talking about his 80:20 model and how the key to business success was to model what already works, not reinvent the wheel, 80% model 20% new. 

And just like that it was like a light bulb went off in my head, I had been going about it all wrong, I always thought for something to work it had to be a new idea, the truth is actually the exact opposite. 

What I needed to do was stop trying to come up with every idea out of thin air, stop listening to everyone and anyone and start looking at what the successful businesses in my industry are DOING and model that. 

Without hesitation I put a plan in place and took action, things started moving again, enough to keep a float which was great at the time but I was still struggling and could never manage to consistently get a return on my advertising budget.

1 of my greatest regrets in life is that even though it was 1 of Russel’s videos that led to my epiphany i didn’t actually study any more of his material until years later.

Transformation

And once I did, that’s when everything drastically changed.

Now all of a sudden our paid ads were extremely profitable and our conversion rates went through the roof.

Years of working 16 hours per day, stressed out of my mind & no matter what I did never being able to get ahead.

Thousands of euros in ad spend burnt to ashes.

And nothing but charges from Facebook & Google to show for it!

After what had felt like a heroic journey of climbing mountains, crossing raging rivers, & slaying dragons...

Finally, I cracked the code.

Something finally worked.

But not just kinda worked.

I mean, blew the freaking door off its hinges worked!